• serious business [album release]
• atole
• vtrn
• a gentlemen's picnic
• winston lane [dj sets]

21+ | 8:30 | $Free! | + My-Guide

SERIOUS BUSINESS, Portland's own electro-rap party dudes, celebrate the release of their debut full-length "Kool" with a FREE party and awesome lineup. After 3 years of defining their sound and playing endless shows, Serious Business have written their debut album, Kool. Recruiting Karl Kling of Remix Artist Collective as their album co-producer, they spent a year recording the album in his home studio in North East Portland. The album mashes “jump-up–and-dance” style electro with the unabashed snare rolls of hip-hop. The result is cocky and vibrant. It explores the contrast between their identities as self-proclaimed nerds and an eccentric exaggeration of themselves through hip-hop clichés. Kool is as sarcastic as it is genuine and is ultimately about achieving self-acceptance and confidence. Kool will be released as a free digital download on Futro Records. A limited run of CDs will be available at the release party with screen prints by local designers 'Idiot or Genius?'. www.seriousbusinessk

• electronica
• hip-hop
• indie
• dance
• electro